Search engine optimisation sounds fancy, but it really doesn’t have to be. Improving your site’s organic performance - i.e., how high up it ranks on search results across major search engines - is a sure-fire way to secure more enquires, bookings and long term clients for those seeking out the niche training service you offer.

How do you improve SEO? Well, firstly you can try and do it yourself. This will involve anything and everything - think code cleanups in your website backend system to improve loading times and rename images and other elements so they are indexed in-line with your search keywords you are targeting.

If this sounds unbearably painful, next up you can also pay someone else to do it. But then you’ll be spending precious time onboarding them, explaining to them what your niche and background is/clients you’d like to target which may come as second-nature to you but be a completely benign concept for the person implementing the tech. You’ll also be spending a pretty penny.

So this leaves your third option - mutual back-linking. Whilst this might sound scary, it’s really quite a friendly concept. Simply put - from your website, you create blog posts about Health Haven, what we do and how we’ve helped you boost your PT career, and then in reverse we reciprocate the agreement and post from our blog referencing your website.

The result? Thousands of £s saved, countless days of your life not spent tirelessly learning how to code and do website development, and more organic traffic coming straight your way.

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